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1

Digital Advertising by Andrew McStay

Shaver, Mary Alice

Journal:

The International Journal on Media Management

Year:

2010

Language:

english

File:

PDF, 66 KB

english, 2010

2

Application of Pricing Theory in Studies of Pricing Behavior and Rate Strategy in the Newspaper Industry

Shaver, Mary Alice

Journal:

Journal of Media Economics

Year:

1995

Language:

english

File:

PDF, 633 KB

english, 1995

3

Book review of In Defense of Advertising: Arguments: From Reason, Ethical Egoism and Laissez-Faire Capitalism

Shaver, Mary Alice

Journal:

Journal of Media Economics

Year:

1998

Language:

english

File:

PDF, 116 KB

english, 1998

4

Books and Digital Technology: A New Industry Model

Shaver, Dan, Shaver, Mary Alice

Journal:

Journal of Media Economics

Year:

2003

Language:

english

File:

PDF, 87 KB

english, 2003

5

Special Issue on Trends in Media Management for the 21st Century

Shaver, Mary Alice

Journal:

Journal of Media Economics

Year:

2000

Language:

english

File:

PDF, 110 KB

english, 2000

6

Role of Special Sections and Subsidiary Publications in Competitive Environment

Shaver, Mary Alice, Lewis, Regina Louise

Journal:

Newspaper Research Journal

Year:

1997

Language:

english

File:

PDF, 4.99 MB

english, 1997

7

An Issue Devoted to Student-Centered Articles

Alice Shaver, Mary

Journal:

Journal of Advertising Education

Year:

2003

Language:

english

File:

PDF, 29 KB

english, 2003

8

Another Issue Filled with a Diverse Mix of Subjects

Shaver, Mary Alice

Journal:

Journal of Advertising Education

Year:

2002

Language:

english

File:

PDF, 23 KB

english, 2002

9

Journal Means Hard Work and Commitment from Many

Shaver, Mary Alice

Journal:

Journal of Advertising Education

Year:

1999

Language:

english

File:

PDF, 29 KB

english, 1999

10

Journal should Reflect a Diversity of Subjects, Opinions and Approaches

Shaver, Mary Alice

Journal:

Journal of Advertising Education

Year:

1999

Language:

english

File:

PDF, 29 KB

english, 1999

11

JAE Serves as a Forum to Share Ideas about the Future of Advertising Education

Shaver, Mary Alice

Journal:

Journal of Advertising Education

Year:

2001

Language:

english

File:

PDF, 29 KB

english, 2001

12

Place and Value of the Journal of Advertising Education

Alice Shaver, Mary

Journal:

Journal of Advertising Education

Year:

2004

Language:

english

File:

PDF, 39 KB

english, 2004

13

From the Editor: A Special Section Devoted to Diversity

Alice Shaver, Mary

Journal:

Journal of Advertising Education

Year:

2003

Language:

english

File:

PDF, 34 KB

english, 2003

14

Pesky Predicaments and Solutions: How do I Fit that into my Already Full Class?

DeLorme, Denise E., Alice Shaver, Mary

Journal:

Journal of Advertising Education

Year:

2006

Language:

english

File:

PDF, 257 KB

english, 2006

15

Articles Relfect Teamwork, Agency-client Relationships and other Topics Relevant to Advertising Curricula

Shaver, Mary Alice

Journal:

Journal of Advertising Education

Year:

2000

Language:

english

File:

PDF, 31 KB

english, 2000

16

JAE Reflects Diversity of thinking and Approaches

Shaver, Mary Alice

Journal:

Journal of Advertising Education

Year:

2000

Language:

english

File:

PDF, 25 KB

english, 2000

17

Advertisers Less Satisfied as Result of Detroit JOA

Shaver, Mary Alice, Matthews, Martha

Journal:

Newspaper Research Journal

Year:

1995

File:

PDF, 4.23 MB

1995

18

Book Reviews

Washburn, Patrick, Stewart, Robert, Stewart, Robert, Bellamy, Robert, Bjork, Jonas, Pratte, Alf, Shaver, Mary Alice, Hamby, Alonzo L., Van Horn, Catherine, Garay, Ronald, Watts, Liz, Humphrey, Carol S

Journal:

Journalism History

Year:

1992

File:

PDF, 1.38 MB

1992